Monday, 14 July 2014

Manchester United seal £750M kit deal with Adidas after ending 13 seasons with Nike


Manchester United have signed a record kit deal of around £75million-a-year with Adidas - as confirmed by Sportsmail on Monday morning.
The staggering figure is more than double the amount they currently pocket from current partner Nike and the deal is for 10 years.
That means they will meaning they will pocket £750m over a decade, but Adidas claim they will make £1.5billion from shirt sales in that time.
Sportsmail's Charles Sale and Matt Lawton first revealed in May that Adidas were favourites to take over.
They have beaten competition from US brands Warrior - kit-makers of Liverpool - and Under Armour.

A United statement read: 'Manchester United plc (NYSE:MANU) has reached a 10-year agreement with adidas for a global technical sponsorship and dual branded licensing deal for a minimum guarantee of £750 million, subject to certain adjustments, beginning with the 2015/2016 campaign.'
Adidas group chief executive Herbert Hainer said: 'We are excited to team up with Manchester United, one of the most successful and most loved football clubs globally.
'Our new partnership with Manchester United clearly underlines our leadership in football and will help us to further strengthen our position in key markets around the world.
'At the same time, this collaboration marks a milestone for us when it comes to merchandising potential. We expect total sales to reach £1.5billion during the duration of our partnership.'
The United deal will kick off for the 2015-16 season, with Nike to continue for one more campaign.
But the contract is a massive boost for United as they bid to bounce back from failing to qualify for the Champions League.
Nike released a statement last week revealing they had pulled out of negotiations because of the eye-watering figures being demanded.
It brings an end to a 13-year association that United have enjoyed with the sportswear giants after signing a long-term deal with the firm in 2002.



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