Barcelona now sell sponsors space on their kit SLEEVES after deal with Beko as Catalan giants step further away from proud past

Barcelona have announced a new global commercial partnership with Beko and have placed a corporate logo onto the sleeve of their kits.
The home appliance company Beko has secured the rights to feature their design on the sleeve of both the team’s jersey and the club’s training kit, as Barcelona demonstrate their full immersion into the corporate world.
Barcelona have traditionally been resistant to excessive commercialism, refusing to follow the lead of their global rivals and until 2006, they remained steadfast in their determination not to have a sponsor on their shirt.